".there's opportunity for a lot of depth." Web players are likely to spend more time with the game during play sessions, and are also likely to keep the game running in the background mobile players stick around for shorter sessions, opening and closing apps throughout the day. The web version relies on mouse input mobile devices use swipe inputs. In bringing FarmVille 2 to mobile, developer Zynga had to redesign the game to be "mobile first." Porting the web version to mobile devices wouldn't have worked for a number of reasons. The cute farming exterior was, in some ways, deceptive, because if players wanted to get strategic and competitive with their farms, they could. There may not have been enemies or beasts to slay, but there were things to move on a game board, crops to plant and items to craft. It played like a simulation and real-time strategy game. The web version, which launched in 2012, was designed with the mouse cursor in mind. It was hard to imagine FarmVille 2 on mobile.
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